Escape to the Ocean with Pure Blue Water Experience the freedom, excitement and harmony of the ocean and great outdoors. At Pure Blue we love the water and natural water sport, whether its surfing, sailing, diving, rowing or swimming. We work with top water sport athletes and donate at least 10% of profits to keep our oceans, seas and coastlines fit for life.

Win a fantastic surfing holiday for two to the Pure Blue Beach Villa in Morocco, see Comp page. Pure Blue Team Rider Johnny Fryer is crowned 2010 British Surfing Champion. Check out Johnny's surfing on Pure Blue TV. Pure Blue Team Windsurfer Phil Horrocks, the UK's No.1 Wave Sailor, wins the 2009 Oxbow Big Bay Classic in South Africa, the final event of the IFCA African Wave World Championships. Check out Phil's amazing pics and video on the Team page. Pure Blue Surfboat Rowers Porthtowan win 2010 European Title and are off to New Zealand in Feb 2011 for the Worlds. Pure Blue Freediver Hannah Stacey sets new UK dynamic apnea record of 119m. Check out Pure Blue Rider Robin Kent's surfing shot (above) on the Pure Blue Still Natural Spring Water Bottle: The Worlds Best Bottled Water Label!