Pure Blue Team Rider Johnny Fryer is 2010 British Champion! Check our Johnny's surfing at Pure Blue TV. Pure Blue Team Rider Phil Horrocks, the UK's No.1 Wave Sailor, wins the 2009 Oxbow Big Bay Classic in South Africa, the final event of the IFCA African Wave World Championships. Check out Phil's amazing pics and video on the Team page. The Cornish & Open, Britains oldest surf event, is sponsored by Pure Blue. Check out Robin Kent's surfing shot (above) on Pure Blue's still Natural Spring Water bottle: The Worlds Best Bottled Water Label!